Bharath, CEO at Nutrimix Flour Mills, right, shows off Nutrimixs
new product to Sid de Freitas of the Bakers Association,
centre, and Balliram Maharaj, owner ADM supermarket. Photo:
Flour is definitely a political product, said Balliram Maharaj,
owner of Arima Discount Mart. Maharaj, a former president
of the Supermarkets Association of T&T, said there were
people who would ill-speak Country Pride, the
newest flour brand on the market, a product of Nutrimix Flour
Mills at Pt Lisas, Couva.
we go out there, people will try all kinds of things to ill-speak
this product, he said.
us know what kinds of problems you have with this flour. We
have to do all that is necessary to encourage competition.
We have to work together as a teammanufacturers, distributors,
Vasant Bharath, CEO at Nutrimix Flour Mills, yesterday announced
Maharajs ADM and Persads Wholesale and Retail,
owned by Mohan Persad, as the exclusive distributors of Country
The launch of the product last year means that National Flour
Mills, in which the State has majority ownership, has competition.
Maharajs comments were made yesterday when Nutrimix
Flour Mills called a press conference at Hilton Trinidad to
announce reduced prices of its products.
Present at that conference were Nutrimix director Ronnie Mohammed,
Sid de Freitas and Tom Chin Fatt of the Bakers Association,
Christopher Chin Fatt of Lindas
Bakery, and Robin Persad of the Supermarkets Association.
Bharath was fired by the National Flour Mills board in January,
His dismissal came in the wake of a $30 million loss incurred
by the company from a failed rice deal with an India-based
supplier, Gangadas Shah & Sons.
Bharath, who returned to Trinidad after seven years abroad
to run Nutrimix Flour Mills, said monopolies tend to create
at Country Pride will maintain the highest standards that
technology and vigilance will allow, he said.
make no idle boast that our facility is truly state-of-the-art.
It is by far the most sophisticated of its kind in the region.
Bharath said Nutrimix Flour Mills modern mill would
allow it to produce this staple itemflourat a
lower cost, which will be passed on to consumers.
He said a two kilogramme pack of flour which would retail
at $8.99, would be sold for $6.99; 10 kg which sold for $39.95,
would go for $32.99; and a 45 kg which was normally sold for
$139, would now be sold for $119.
He did not identify the maker of the higher-priced products.
Bharath, who said Nutrimixs tag line was superior
quality, honest prices, said the company could afford
to maintain its prices because of its plant efficiencies.
have to make sure we forward purchase and lock ourselves for
six months to a year, he said.
is what most flour mills do around the world. They hedge their
purchases. It depends on the period of time you lock your
Responding to a statement that he probably still has friends
at National Flour Mills, Bharath replied, I dont
discuss business with my friends.
De Freitas said members of the Bakers Association had
been told to absorb increases as they related to hops and
butterbread and increases they envisaged should be applied
to the prices of cakes and pastries.
He said since the Bakers Association last met with Consumer
Affairs Minister Danny Montano two years ago, its members
were now able to import baking equipment duty free.