owner Aphzal Juman hands over the official distributorship
certificate to Agostini marketing executive Susan Montano
at a ceremony at Misons Aranguez factory last week while
Misons official Ashmeer Ali and Agostini chief executive
Anthony Agostini look on.
year ago, T&T had two main diaper manufacturing companiesMison
Industries which produced Teddies and Agostini Industries,
the makers of Cheekies.
But last week, at the 150,000 square feet Misons manufacturing
and warehouse facility in Aranguez, there was a simple ceremony
which signalled the creation of a virtual monopoly in the
manufacturing of diapers in the country.
ten months ago, Agostini sold its diaper manufacturing business
to Mison, said Aphzal Juman, the owner of Mison Industries.
Although the transaction was announced last year, it only
became effective last week with the official relaunch of the
Cheekies brand and the handing over the distributorship to
For several years, publicly-traded Agostini fought a battle
to control the diaper market in the country and the region
had two diaper-making machines and they had three, said
Agostini executive Anthony Agostini.
operation was not profitable with only two machines,
Agostini said, referring to the economies of scale that come
with a larger operation.
It is those economies of scale which pushed Agostini to do
the deal to sell the diaper manufacturing assets but retain
the distribution of the product.
Following the acquisition of the two machines, Mison Industries
went to work upgrading their capability, spending about US$500,000
in the process.
The capital expenditure has led to some technical improvements
in the Cheekies productincluding the addition of elements
which improve the absorbency and the comfort of the diaper.
Velcro fasteners were also added to the Cheekies diaper.
At this time, Mison Industries has five machines which can
produce close to 200 diapers a minute.
If that sounds like a large amount of diapers only for the
T&T market, Misons exports 80 per cent of its production
to 42 countries throughout the region.
exports about 50 containers full of diapers from this factory
every month, said Juman to reporters who toured his
facility last week.