this country prepares itself for developed nation status
by the year 2020, the face of the food industry is getting
another boost as two major international brands are set
to make their entry into the T&T market.
The first is Mrs Fields Cookies which has tickled palates
in the United States for more than 20 years while the other
is Pretzel Time, which has been sweeping the health food
market for many years.
Kurtis Rudd, marketing manager of the local franchise holders
for both brands, Prestige Holdings, said that all arrangements
are now in place for the introduction of the two products
by the end of June.
He disclosed that initially, they will be located at West
Mall and at MovieTowne.
Rudd indicated that Prestige Holdings, which also operates
KFC, Pizza Hut, TGI Fridays and TCBY, is very excited about
the new products which he is convinced are well-suited for
the local market.
Mrs Fields Cookies began operations in California over 20
years ago and the name quickly became associated with quality,
fresh-baked cookies in a retail setting. From one small
store to an internationally recognised brand, Mrs Fields
Cookies have won acclaim as the worlds premier chain
of cookie stores.
When launched in the local market, in addition to the signature
cookies and brownies, consumers will also be able to enjoy
Mrs Fields muffins, bagels, croissants and large cookie
Pretzel Time, meanwhile, which started in the specialty
bakery industry in 1991 with a single store in Connecticut,
USA, is a warm, health snack alternative that is fun to
Pretzel Time products can now be found at over 300 locations
across the United States and Canada.
At West Mall, consumers will have a choice of a wide range
of pretzel products, including Pizza pretzels, Pretzel dogs
and Ham and Cheese pretzels.