Tuesday 18th July, 2006

 

New TV station to go 50 per cent local

 
 
 
 
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BY CORDIELLE STREET

Another addition to the local broadcasting landscape will soon be launched in T&T. WINTV, the country’s third national broadcast station, is scheduled to open its doors in September and executives are promising to maintain more than 50 per cent local programming.

Speaking at the company’s media launch held at the Trinidad Hilton and Conference Centre, Lady Young Road, Friday, WINTV chairman Mohan Jaikaran said it was time the people of T&T have the opportunity to see an apt reflection of themselves on television.

“WINTV is going to be a national station with 50 to 60 per cent locally produced programming,” promised Jaikaran.

“We have a lot of talent here in T&T, here in the Caribbean which has not been exposed before,” he said.

Jaikaran said the organisation which plans to market the station internationally, had already established offices in New York, Los Angeles and Bombay.

In the pipelines is a deal to develop a Caribbean channel with Time Warner, he announced.

Already the company has a strategic alliance with Tempo the MTV Caribbean network broadcasting in more than 20 countries regionally.

WINTV will represent the cable station locally as its advertising agent and will produce local content to be aired on the station.

“This is an exciting time for T&T. This is an exciting time for the region, this is an exciting time for the people, this is an exciting time for our children,” said Tempo senior vice-president Frederick Morton.

He called WINTV his station’s arms and legs in T&T.

“When we become one Caribbean then we can take that to the world with one strength,” he said.

President of WINTV, Neil Prashad said additional programming for the station includes Bollywood movie launches and Los Angeles red carpet premieres and interviews with movie stars.

He stressed that WINTV will have a presence in these two earmarked markets and predicts that no later than two quarters after the local launch the station will broadcast to Canada and the United States.

“WINTV will be the window to create poster boys and poster girls for this country,” added Prashad.

Approximately 200 workers will be employed with the Chaguanas-based operations with a start-up cost of TT$50 million.

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