How do you take local magazines and books and make them international?
Well, Camille Edwards and Sumayyah Gorib believe they have
the answer and its as simple as distribution.
Both women now head a local company, named Moving Magazines
Ltd and as the name implies, it does just that.
The companys focus is on the regional and international
distribution and promotion of Caribbean-based books and magazines.
And thats just the start, said Edwards.
The company, which was launched in April, intends to extend
its services to include consultancy which will advise magazine
owners on layout and content to create a more effective product,
marketing and promotion of products through distribution outlets
and management of all financial duties related to distribution
on behalf of the publisher.
we are able to do is immediately tell whether a product is
going to be successful or not in the region and the international
market based on content. So we can suggest whether a product
should be marketed in the Caribbean to begin and once it establishes
itself, we can launch it internationally, said Gorib.
The women came together at the Toute Bagai Publishing house,
producers of Maco Caribbean Living and Maco Destinations,
where Gorib, 25, worked in distribution and Edwards, 32, was
hired after returning home from a ten-year stint in a US distributing
They both joined forces to target an untapped market in local
complement each other, said Gorib.
She explained while she has more than six years in regional
experience with a knowledge of vendors and distribution, Edwards
was able to make contact with the publishers in larger markets.
Their claim to fame is how theyve managed to increase
the regional distribution of the Maco magazines by seven per
cent and their international distribution by 30 per cent.
Caribbean Living and Maco Destinations had recently expanded
their distribution to include Mexico, Panama, US Virgin Islands,
Guam, Puerto Rico, Australia, New Zealand, South Africa and
Germany, Ghorib noted.
She explained that Moving Magazines filled a much needed niche
in Caribbean publishing for publishers who wish to penetrate
the Caribbean market, while placing an emphasis on visibility,
increased sales and product management.
are using Maco, which is one of the most successful local
products, to help establish ourselves. We are still working
on expanding Toute Bagais territorial presence,
But first they are targeting the smaller publishers.
are many independent publishers who need their hand held along
the way of publishing and marketing. What we can do is help
guide a publication, we have our own marketing schemes and
are in talks with major retailers, said Edwards.
She said they soon hoped to have their own racks in drug stores
with the logos which they hope will educate the public on