Wednesday 4th October, 2006

 

ICC Champions Trophy

Lara welcomes KFC sponsorship

 
 
 
 
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West Indies captain Brian Lara poses with KFC officials Sandeep Kohli, Managing Director, Indian Sub-Continent, Yum Restaurants International (centre), Arvind Mediratta, the Chief Marketing Officer of Yum Restaurants International (right) and Unnat Varma Sr, Marketing Manager - KFC India Sub-Continent (left).

The West Indies Cricket Board (WICB) and Yum Restaurants International, which owns the KFC brand, are sponsoring the the West Indies Cricket team for the International Cricket Council Champions Trophy Tournament in India, which starts on Saturday.

Commenting on the sponsorship, West Indies captain Brian Lara said:

“KFC is very popular in the Caribbean and we are honoured to be associated with one of the world’s corporate giants.

“On behalf of my team , I would like to say that I am very pleased for the association with KFC for this tournament.

“Our regional One Day tournament is also sponsored by KFC, so it is nice to see the sponsorship being taken to another level.

“It would be a great fillip for both KFC and the West Indies cricket if we can go on to successfully defend the title.”

Paul Skinner, commercial manager of the West Indies Cricket Board (WICB) said:

“KFC is deeply involved in West Indies cricket as the sponsor of our regional One-Day tournament, the KFC Cup. This further deepens our relationship with KFC and demonstrates their commitment to West Indies cricket. “We are extremely pleased to be associated with the company and look forward to further collaboration in the future.”

Ben Butler, KFC’s General Manager for the Caribbean and Central/Latin America, said: “KFC is delighted to be associated with the West Indies cricket team at this time.

“One of the main drivers of our success in the Caribbean region results from our active participation and investment in the communities where we operate our brands. 

“We invest in many social and educational programs at the level of the Franchisee in several countries. We know that the people of the Caribbean region have a passion for the Colonel’s original recipe chicken and for cricket.

“Our sponsorship of the West Indies cricket team was an easy decision to make.

“It is our way of giving back to the people of the Caribbean and communities who support our brands”.

West Indies play their first qualifying match on Sunday against Zimbabwe at Ahmedabad and its second against Bangladesh in Jaipur on Tuesday.

Butler added: Yum’s formula for success is centered around putting a smile on all our customers’ faces around the world in each and every restaurant. We trust that this partnership will create great excitement not only on the pitch but also in all our restaurants”

 

 

 

 

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