Indies captain Brian Lara poses with KFC officials Sandeep
Kohli, Managing Director, Indian Sub-Continent, Yum Restaurants
International (centre), Arvind Mediratta, the Chief Marketing
Officer of Yum Restaurants International (right) and Unnat
Varma Sr, Marketing Manager - KFC India Sub-Continent (left).
West Indies Cricket Board (WICB) and Yum Restaurants International,
which owns the KFC brand, are sponsoring the the West Indies
Cricket team for the International Cricket Council Champions
Trophy Tournament in India, which starts on Saturday.
Commenting on the sponsorship, West Indies captain Brian Lara
is very popular in the Caribbean and we are honoured to be
associated with one of the worlds corporate giants.
behalf of my team , I would like to say that I am very pleased
for the association with KFC for this tournament.
regional One Day tournament is also sponsored by KFC, so it
is nice to see the sponsorship being taken to another level.
would be a great fillip for both KFC and the West Indies cricket
if we can go on to successfully defend the title.
Paul Skinner, commercial manager of the West Indies Cricket
Board (WICB) said:
is deeply involved in West Indies cricket as the sponsor of
our regional One-Day tournament, the KFC Cup. This further
deepens our relationship with KFC and demonstrates their commitment
to West Indies cricket. We are extremely pleased to
be associated with the company and look forward to further
collaboration in the future.
Ben Butler, KFCs General Manager for the Caribbean and
Central/Latin America, said: KFC is delighted to be
associated with the West Indies cricket team at this time.
of the main drivers of our success in the Caribbean region
results from our active participation and investment in the
communities where we operate our brands.
invest in many social and educational programs at the level
of the Franchisee in several countries. We know that the people
of the Caribbean region have a passion for the Colonels
original recipe chicken and for cricket.
sponsorship of the West Indies cricket team was an easy decision
is our way of giving back to the people of the Caribbean and
communities who support our brands.
West Indies play their first qualifying match on Sunday against
Zimbabwe at Ahmedabad and its second against Bangladesh in
Jaipur on Tuesday.
Butler added: Yums formula for success is centered around
putting a smile on all our customers faces around the
world in each and every restaurant. We trust that this partnership
will create great excitement not only on the pitch but also
in all our restaurants