Before Wendy Fitzwilliam claimed the Miss Universe 1998
title and Heather Headley sang her way onto the Broadway
stage, young people in Trinidad already knew their names.
Its because the two beauties had been featured in
the Guardians Zone magazine, first launched in September
1994, while still rising stars.
idea behind it was to showcase, feature and celebrate achievements
of young people, said former editor Deborah Jean-Baptiste.
Like other Guardian supplements that were to follow, the
Zone stepped out beyond the conservative confines that defined
local newspapers and reached a unique demographic with its
content and visuals.
Jean-Baptiste attributed the Sunday supplements fresh
look to good photographers and adventurous writers always
willing to try something different.
think the Zone had its impact on the young people because
they were able to see themselves reflected in it,
During her time at the SG Magazine, former editor Pat Ganase
saw the light-reading supplement evolve from its arts, culture
and opinion content to a house and garden magazine between
1991 and 1996. Still, it maintained the trend of a new and
different look for the newspaper.
felt that our readers could get a lot more out of graphic
illustration, Ganase said. As an editorial device,
illustration could be very powerful.
As a result, Ganase believes readers did detect a
kind of edginess about what the newspaper was doing.
A few years later in August 1998, women became the center
of attraction in U magazine, a Sunday supplement aimed at
the female demographic. U became the predecessor to WomanWise
magazine, launched in August 2004 and later re-vamped to
its edgier version.
current production is design-driven, said Essiba Small,
associate editor of WomanWise.
Small noted that the stories are shorter than what was seen
in U. There are also more columnists in WomanWise for content
that appeals to all women, young and old, Small said.
more firm in what we want to do; its for women,
Small said. Id like to think that were
getting the readers that we want to get.
And one thing theyre not afraid to deal with: sex,
a traditionally taboo subject in Trinidad media, she said.
push the envelope where we can, but not so much it will
offend, Small said.
One of the Guardians more recent supplements, the
Sunday Vibe, follows a totally different set of style rulesfor
font and layoutthan the rest of the newspaper and
its other publications.
The arts and entertainment magazine, first published in
August 2006, seeks to be an authority on Trinidad
arts and culture and to get people writing, said subeditor
He is quick to add, though, that it is not some edgy
Sunday Vibe) is an effort to create a more literate/literary
kind of readership, Mohammed said. No other
newspaper has a supplement that emphasises art critically
like we do.
Of its notable publications, the supplement serialised the
late Trinidadian folklorist and actor Edric Connors
book, Horizons: The Life and Times of Edric Connor. The
magazine has succeeded to a large extent, Mohammed said,
in getting readers to send in stories, reviews and poems.
a different thing to get people to interact with a newspaper,
Today, the Trinidad Guardian has several supplements including
the Business Guardian, WomanWise, Sports Arena, Sunday Vibe
and a re-vamped Zone magazine.